The World Sports Report

In 1995, Skyarc Media Group and China Central Television (CCTV) jointly launched a sports program called The World Sports Report. It was a prime time sports report broadcasted on CCTV-2 every Monday evening. The program sent journalists overseas to cover the world’s breaking sporting events, sending the video back to China by satellite directly prior to broadcast time.

It was the first time for Chinese television to take this technology and use it for such a report. Skyarc Media Group co-produced The World Sports Report with CCTV from 1995 to 1997, and operated the advertising independently.

It was a huge success for Skyarc Media Group; the program itself received high audience ratings across China.