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Chinese Cuisine is quite popular across the world. But when talking about fast food, most Chinese would bring KFC, or other such foreign fast food brands to their mind instantly. They can speak of many foreign fast food brands while few people know of a Chinese fast food brand. Why is this in China, a country famous for its delicious food?
In this episode of Meet China, two Chinese food experts and an entrepreneur in the fast food business will meet Mr. Sam Su, President of Yum! China Division, parent company of KFC. Besides the comparison between Chinese and foreign fast food, they will also explore how Chinese fast food brands can succeed.
Broadcast - March 22, 2006 (Wednesday) CCTV-4
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·March 22, 2006
(Wednesday)
·CCTV-4
·09:00
·16:30
·22:00
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