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How can companies progress onto the international stage using the power of self-image and branding, and how can brand management can influence consumer perspectives?
Jiannanchun Wine Company, one of China's largest wine companies, 'learns the ropes' from Sergio Zyman, of Coca-Cola fame (and indeed success). Mr. Zyman presents a best-case-scenario for Jiannanchun that could put them into the international spotlight, but what does Jiannanchun Vice General Manager, Mr. Yang Dongyun, really think?
A valuable experience in international marketing practices.
Broadcast - April 26, 2006 (Wednesday) CCTV-4
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·April 26, 2006
(Wednesday)
·CCTV-4
·09:00
·16:30
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