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Chinese medicine is gaining global recognition. Dr. Giovanni Maciocia, an Italian born, UK-based practitioner of traditional Chinese medicine will confirm this. In today's show we hear from the highest echelons of Chinese medicine practices, including the Nanfang Lee Kum Kee Health Products Company, about the relevance of these natural remedies in today's fast-paced society.
Is there a real mass-market consumer desire for these products? What approach should be taken to marketing TCM internationally, and why do we need to take notice? Explore the subject more deeply today than perhaps you have previously and learn what the future holds for the application of these revolutionary and sometimes unusual treatments.
Broadcast - Jul 05, 2006 (Wednesday) CCTV-4
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·Jul 05, 2006
(Wednesday)
·CCTV-4
·09:00
·16:30
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